With the ever-changing dimensions of social media, more benefits come to light to its users, other than its predisposed consumption uses, namely being UGC, or user generated content.
Over the past few months UGC has experienced a growth unlike any other on Tik Tok, proving to be a viable means of income for college students everywhere -& the free goodie bags don’t hurt too 😉
But how should you become a successful UGC-er ? Below are our top 3 tips on how to do so!
1-Create your UGC-niche account
What products do you hope to support or create content around? Moreso, which consumers, companies are you hoping to appeal to? Do you want a health-based account? If so, is it a holistic one, or a fitness one, what’s your message, why should people follow you out of the millions of accounts on tik tok, what do you bring to the table?
2-Plan your UGC strategy
Figuring out consistency & how you want to communicate your content is key! Are you posting daily or weekly? Better yet, are you posting carousels or videos?
Figuring these aspects out are important for your growth as per algorithm, but also so that you can build a connection to your viewers and potential business partners, that way you have a cohesive account and everyone will know what to expect of you. That being said, don’t be afraid to change it up a bit every now and then.
3-Build your UGC portfolio
Now that you’ve completed actions 1 & 2, start reaching out to brands, make your dreams come true!! The thing is, most, if not all, brands now have a solidified digital marketing budget & will be more than happy to send over packages in return for product promotion, so shoot for the sky.
Remember, if you don’t do anything cringe, you’ll never go anywhere far.
Above all, make sure you have fun!! And make sure that the fun you’re having does not get in the way of other’s fun-having. In other words, the internet can be an easy place to spread lies, misinformation, and unkindness. Don’t allow yourself to fall into that narrative!!