TikTok is buzzing with the latest trend, and the word on everyone’s lips is “demure.” But what does it even mean, and why is everyone suddenly using it? If you’re feeling confused and just need someone to explain it already, don’t worry—you’re not alone!
The word demure traditionally describes someone who is modest, reserved, or a bit shy. It’s not a word you hear every day, but thanks to TikTok influencer Jools Lebron, also known as @joolieannie, it’s become the latest craze. It all started in early August when Jools posted a short video showing her simple, calm makeup look. She described it as “very demure, very mindful,” and just like that, the word took off.
Now, TikTok is filled with people talking about how they’re doing things in a “demure” way, whether it’s getting ready for school, picking out an outfit, or even handling awkward situations. But being demure isn’t just about looking a certain way—it’s also about being calm and confident. Jools has explained that it also means being thoughtful and not taking things too seriously. It’s a way to be cute and composed without all the drama.
The trend has gotten so big that some people are feeling a little lost! If you’re one of those people thinking, “If someone doesn’t tell me why we’re all saying ‘demure,’ I’m going to lose my mind,” here’s the scoop: The word “demure” has become a fun, playful way for people to describe how they handle life’s little moments. It’s about embracing a chill, mindful attitude in everything you do.
Celebrities have even jumped on the trend, with actors like Penn Badgley from Netflix’s You joining in on the fun. What started as a simple video has turned into a huge online movement, showing that being demure is more than just a look—it’s a mindset.
Even President Joe Biden joined the “Very Demure, Very Mindful” trend. On Friday, the White House posted about the cancellation of student debt for nearly five million Americans, pairing the announcement with a smiling photo of Biden. The post highlighted Biden’s efforts to ease loan burdens, tying in with the trend’s themes of calmness and care. The White House also asked the Supreme Court to lift a block on the SAVE plan, which aims to help millions of borrowers with their student loans.
So, next time you’re getting ready for the day or just hanging out, remember that you can be very demure by staying calm, confident, and maybe even having a little laugh at how funny and unpredictable life can be. In a world where trends come and go so quickly, this word is all about slowing down, being mindful, and just enjoying the moment.