RIOBELO, a popular Brazilian hair care brand, has officially launched its products in the UAE. Known for its unique 20-minute only™ technology, RIOBELO offers high-quality hair care products made with 100% raw Brazilian ingredients. Their products are designed to work quickly and effectively for all hair types.
With the hot and humid summer months, the products are perfect for keeping hair healthy and beautiful. The range includes revitalizing treatments, nourishing oils, protective sprays, deep-conditioning masks, and hair proteins, all aimed at addressing different hair concerns.
RIOBELO’s products are enriched with vitamins and minerals from Brazilian fruits like Maracuja and Acai. They are also formaldehyde-free, vegan, and cruelty-free, making them a great choice for those who want to care for their hair in a safe and sustainable way.
Some of the standout products include the Maracuja Home Care After Treatment Hair Kit, which offers a three-step process to cleanse, soften, hydrate, and nourish hair. Another popular product is the Smoothing Hair Protection Spray, designed to protect dyed hair from heat styling while keeping it shiny and frizz-free. The Brazilian Professional Hair Protein Kit is also a bestseller, providing a salon-quality treatment at home for normal and curly hair.
RIOBELO is committed to reducing its environmental impact by using recyclable packaging and promoting sustainable practices. The brand works closely with its suppliers to uphold human rights, support communities, and protect natural resources.
As part of their launch in the UAE,they are also introducing the RIOBELO Academy. This free course, available in both Arabic and English, will teach hair professionals about hair science, Brazilian Protein Treatment, and how to use RIOBELO products effectively.