One year on from the No7’s biggest ever beauty launch in the UK and the Middle East, No7 Future Renew continues to break new ground in skin damage reversal. The serum, containing a world-first super peptide blend which constituted one of the biggest cosmetic science breakthroughs in a generation, was tested in clinical trial over 12 months, and is now clinically proven to deliver ongoing improvements over a year with regular use. The Future Renew serum is also clinically proven to reverse visible signs of photodamage, including pigmentation, the appearance and lines and wrinkles.
The world-first peptide technology has also been subject to ongoing research studies with the University of Manchester and the Future Renew range has continued to be tested, making it the most extensively and diversely tested product range in the brand’s history, with more than 5,100 people across 52 trials. This includes a clinical split-face trial where 97% of women had a reversal in the appearance of multiple signs of skin damage and a new user trial where 67% of women saw a reversal in the appearance of pigmentation and dark spots.
Dr Mike Bell, Head of Science Research, No7 comments “Cumulative studies are rarely published which means that little is known about the long-term benefits of cosmetic products. This study is therefore particularly illuminating because it provides compelling evidence that the No7 Future Renew serum delivers incrementally proven results through long-term use, delivering ongoing improvements in key signs of damage over 12 months of use. Those key signs of damage include lines and wrinkles, uneven skin tone, dryness, dullness and lack of firmness.”
British science makes global waves with No7
The discovery of the new super peptide blend in the Future Renew range was the result of a 15-year collaboration with the University of Manchester. It was developed using cutting edge British R&D across several fields of science and technology, with scientific methods and approaches that are more akin to medical research and rarely seen in cosmetic product development. The peptide discovery work has recently been published in the British Journal of Dermatology and was presented at the prestigious American Academy of Dermatology Conference in San Diego in March 2024.
The No7 Future Renew range took the world by storm when it launched, becoming the UK’s biggest ever beauty launch with over 500,000 transactions in the first four weeks. Since then, one product has continued to sell every seven seconds, the range holds the record for the highest repeat purchase rate of any facial skincare in Boots and the serum is the number one selling serum in the retailer. The range has also become a hugely successful British beauty export having launched in the Gulf, Australia, Nordics, Thailand and the US.
Reverse & Protect from visible signs of accumulated sun damage
The No7 Future Renew range is all about tackling visible signs of damage. With sun being responsible for up to 80% of visible skin damage, reversing visible signs of sun damage has become the holy grail in skincare, and No7’s Future Renew serum is clinically proven to reverse visible signs of photodamage, including pigmentation, the appearance and lines and wrinkles.
It is vital that protection against sun damage is part of people’s everyday skincare regime too. As such, No7 has extended its Future Renew range with the addition of No7 Future Renew Damage Protection Defence Shield SPF50, so as well as reversing thevisible signs of sun damage with the existing Future Renew range, people can protect against everyday sun damage too.
Launched in April, No7 Future Renew Damage Protection Defence Shield SPF50 is a lightweight, hydrating fluid, specifically designed for everyday use all year round, so that people can protect their skin from cumulative daily UV exposure which can cause both invisible damage, and visible signs of damage. It has been carefully formulated to be lightweight and invisible, fast absorbing and shine-free so it sits easily under makeup. 40% of annual sun exposure happens outside of the summer months, thereby pointing to the importance of wearing high sun protection every day.
The No7 Future Renew range, including the new Damage Protection Defence Shield SPF50, is available at Boots stores in UAE, Kuwait, Saudi Arabia, Qatar, Bahrain and Oman and online (ae.boots.com, kw.boots.com, sa.boots.com, qt.boots.com and bn.boots.com).